BMW and Coachella Announce BMW i as official vehicle

BMW and Coachella
BMW i will debut as the exclusive transportation partner for Coachella 2017. Photo courtesy of BMW AG.

BMW i Announced as Exclusive Transportation Vehicle

During the sultry, sunny and scintillating spring season bestowed to music and art lovers in the gorgeous Coachella Valley of California: The Coachella Music and Arts Festival. Hundreds of thousands of spectators will descend to the Coachella Valley during the weekends of April 14-16 and April 21-23.

Consequently, thanks to the partnership between BMW and Coachella Music and Arts Festival, visitors will be transported in style.

Providing VIP Shuttle Service and Hospitality

BMW will provide the BMW i3 electric vehicle and BMW X5 40e iPerformance electric-powered hybrid vehicle. VIPs can travel to and from the festival grounds in perfectly suitable and sustainable green sports cars.

In addition, BMW unveiled a unique wrap for the occasion with the BMW i, as pictured above from the BMW AG website.

“BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility,” said Hildegard Wortmann, Senior Vice President Brand BMW. “We are positioning the sub-brand as open-minded, creative and inspiring – and Coachella provides an exceptional platform for this purpose, uniting creativity, passion and connectedness. We’re looking forward to an inspirational partnership.”

BMW i Focused on Innovation and Future-Focused Mobility

BMW Films produces some of the best branding and marketing films. With previous installments of Clive Owen as the Driver, and now BMW Films has partnered with legendary composer, Hans Zimmer, to produce more viral marketing for the campaign.

The campaign “Road to Coachella,” broadcast on BMW USA Youtube channel, features the BMW i electric vehicle that will be used at the festival, as well as featuring numerous acts will perform during the two weekends.

Follow more information and see pictures of the BMW i from Coachella Music and Arts Festival, use the hashtag #ROADTOCOACHELLA.