F1 Boutique Canada Has All You Need

Your one-stop shop for F1 Canadian Grand Prix official apparel in North America.
By Angela Rogalski

An F1 Dream-Come-True

Annie Britton, owner of the F1 Boutique Canada, thinks her store is a dream-come-true for racing enthusiasts.

The store, found in Old Montreal, Canada, is the official source in the country for officially licensed motorsports merchandise.

“Our biggest sellers are always Ferrari and the Canadian Grand Prix,” Britton said. “We’re the only store in North America that caters to Formula One Canadian Grand Prix fans. There is no other store like ours in North America.”

Been a Mainstay since 1994

Having opened in 1994, the Boutique has been offering official F1 merchandise – from leading brands such as Ferrari, Lamborghini, BMW, Lotus, Aston Martin, AMG among others – for 26 years, now.

Located in the oldest area of the city of Montreal, it is viewed as the source for officially licensed apparel and a major tourist attraction.

F1 Canadian Grand Prix Merchandise

The Boutique holds the unique distinction as the only store that sells official F1 Canadian Grand Prix merchandise in North America.

“That’s something that sets us apart from other boutiques,” Britton said. “When you actually attend the race, you can only access that merchandise trackside. Once the race is over, you can’t find those items anywhere else, except our F1 Boutique.”

The F1 Boutique sells men’s, women’s and children’s clothing and any number of gift items and memorabilia, from helmets and driving suits, to exclusive Ferrari watches. If you can’t shop in-store, their website features a wide array of items. Visit f1boutiquecanada.com to shop today!



  1. Very well assorted Formula One Team and driver shop in Montreal with rare finds and genuine gear. Too bad, not too many die casts. I was there for the unique Canadian F1 GP ambiance. That girl has an infectious smile, staff is very race note worthy, it’s really nice to see a family business run by home grown people. See you next year for Lance Stroll! He will be a champion very soon.
    Charlie from Road America, Plymouth, WI, USA.